Our News
Dec 2017

MenaITech and Masmoo3 Collaborate to Produce Audiobooks on Human Capital

MenaITech, the Jordan-based company specializing in human capital information systems, and Masmoo3, the Jordanian startup specializing in digital audiobooks, recently signed a collaborative agreement to produce a series of audiobooks on handheld devices covering in-depth HR and organization development topics.

The audiobook devices will be given as gifts to MenaITech’s booth guests, at the Mobile World Congress, which will kick-off in February of 2018 in Barcelona, Spain.

The agreement was signed by MenaITech’s CEO, Dr. Bashar Hawamdeh and Masmoo3’s Co-Founder Alaa Suleiman. In addition, the signing was attended by CEO of Oasis 500 Faisal Hakki and representatives from other organizations that support Masmoo3.

This initiative was undertaken by MenaITech to position itself as an innovative HR service provider and give its booth visitors at international expos a unique experience and valuable gifts. Since its establishment, the entrepreneurial startup Masmoo3 has been developing innovative solutions for digital content in audiobook format for its users. Masmoo3’s latest solution involves audiobook devices to deliver shareable, high-quality and rich audio content conveniently which MenaITech found an innovative use for as a promotional and educational tool which its impact vastly outweighs its cost.

CEO of MenaITech Dr. Bashar Hawamdeh reaffirmed that this agreement and collaboration with Masmoo3 represents MenaITech’s trust in Jordanian startups’ expertise and capabilities such as Masmoo3, which specializes in digital audio content. This initiative also represents MenaITech’s out of the box approach to introducing new ideas on its own or collaborate with partners to make them happen. Hawamdeh also said, “This idea involves providing audiobook devices which have HR related content represents a unique and special experience for visitors to our booth at the Mobile World Congress in Barcelona.” He added, “This initiative is an opportunity to showcase Jordan’s ability to provide innovative solutions to international startups and large corporations.”

Co-Founder of Masmoo3, Alaa Suleiman, elaborated, “The agreement with MenaITech for branded, audiobook devices, will serve as promotional material such as traditional gifts like pens, mugs or printed t-shirts, but will contain digital audio content where users can listen to it at any time or any place with the press of single button.” He added, “The audio content will showcase MenaITech’s vision and its mission to help clients develop and enhance their workplace.”

Suleiman added, “Large companies that aim to support their clients when it comes to advancing their workplaces and improving their lives such as MenaITech will remain important pillars of support for youth and startups to innovate, compete, and provide tangible benefits.”

CEO of Oasis 500, Faisal Hakki, said that this agreement is a blueprint for supporting startups and promoting new ideas. He added that Masmoo3’s ability to grow in seven years in the digital content field requires hard work, patience and a lot of effort.

MenaITech has been able to build its reputation over 14 years as a leader in providing human capital information technology. The company serves over 1,700 companies and 300 cloud-computing clients in the Middle East and North Africa region. MenaITech’s portfolio has over 1.5 million users across 25 countries, reinforcing its position as a real innovator and engine of technological development in the region.

It is worth mentioning that Masmoo3 is a Jordanian startup that works to promote the audiobook industry in the region, and has delivered Arabic audio books to the world, either through digital publishing platforms, smart phone applications or through audio devices that are not connected to the Internet.