A bit of everything HR!
Thursday 26 Dec 2019

5 Simple Tips to Enhance Your Company Recruiting in 2020

The hiring process is an indispensable component of operating any business. Whether you’re an HR manager, a small business owner, or the CEO of a large company, you’ll have to recruit new employees to ensure your business remains competitive.

The most successful recruiting strategies involve your entire team. Here are a few tips designed to ensure your organization finds the top talent in 2020.


1- Develop a Clear Employer Brand

Your employer brand sets you apart from other companies. It shows potential employees and top candidates why they should work for your organization. The best employer brands reflect company mission, culture, and values.

When it comes time to develop your employer brand consider the following questions: “Why would a candidate want to work for this company?” and “What percentage of your current employees would recommend your company as an exceptional place to work?.” As your company becomes known as “the best place to work” you’ll be sure to attract the best talent.


2- Use Social Media

Social recruiting leverages the power and reach of social media to advertise jobs, locate talent, and communicate with potential candidates. In fact, when compared to job boards, job ads, recruiting agencies, and recruiting events, job seekers rank professional networks and social media as the most valuable employment resource. According to recent polls, 79% of job applicants use social media in their job search.

As you begin to add various social media platforms to your recruitment strategy, such as LinkedIn or Facebook, be sure to create a presence on social media that aligns with your values and employer brand.


3- List Job Posts that Reflect Your Business

Whether on your website, a career board, or your social media, a job post is typically the first impression a candidate will have of your organisation. You want to make sure you come off as professional and organised, while simultaneously encompassing your brand. Be sure to include clear expectations and requirements for any position you are filling. Not only will this help you acquire more applicants, but it will attract candidates who fit in with your company culture.


4- Don’t Forget About Passive Candidates

Passive candidates are the hidden gems of the recruitment pool. These candidates are currently employed and not actively searching for a job. However, they may not be fully satisfied or happy with their current employer. Consider personally reaching out to individuals who you think might be a great fit within your company. This will not only grab their attention, but it’s also a great way to show them you’re truly interested in their talent. Using social media, employee referrals, and other professional connections will help you identify potential candidates, as well as raise awareness for your business.


5- Introduce an Employee Referral Program

Employee referral programs are a highly effective recruiting tool. Establishing a quality employee referral program is fairly inexpensive and it produces quick and efficient results. After all, who better to spread the word about how amazing your company is to work for than your current employees?


Employee referral quick statistics:

  • Increased ROI – 82% of employers ranked employee referrals above all other sources for generating the highest ROI.
  • Lower turnover rates – retention of referred employees is 45% compared to 20% from job boards.
  • Higher quality hires – 88% of employers stated referrals are the #1 source for attracting above-average applicants.
  • Shorter time to hire – referral applicants are 55% faster to hire, compared with employees sourced through career sites.
  • Less money spent hiring – According to Recruiter.com, employee referral programs can save companies upwards of $3,000 per hire.


The world of recruitment and HR is constantly evolving. In order to attract the best and brightest candidates to your company, you need to keep your recruitment strategies fresh and authentic. If you’re looking to boost your hiring in the new year, use these strategies, improve upon them, and make them your own. You’ll be well on your way to attracting the best in the business.